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ABOUT CICHLID WORLD TANK
Master the Tank. Own the Best.
Cichlid World Tank isn’t a fish store.
It’s a standard.
What began as one man’s passion for aquatics has evolved into an expert-led empire redefining what’s possible in the world of rare and exotic Cichlids. We are not here to participate in the hobby — we are here to elevate it.
Welcome to Upscale Aquatics.
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The Authority Behind the Movement
In 1993, Kennie Howard set up his first aquarium. What started with goldfish quickly became a lifelong pursuit of excellence.
Years later, after building his first African Cichlid showcase tank, something shifted. This wasn’t just fishkeeping. It was art. It was science. It was mastery.
That pursuit led to the creation of Cichlid World Tank.
Today, Kennie Howard — known throughout the community as Mr. Cichlid — stands as a respected educator, curator, and industry disruptor. In a space lacking diverse leadership, he doesn’t blend in — he leads.
He is not just a seller.
He is the blueprint.
Through hands-on expertise, master-level insight, and uncompromising standards, Kennie transformed CWT into more than a brand. He built a culture.
When you buy from Cichlid World Tank, you’re not just purchasing fish.
You’re adopting a standard of excellence.
Our Mission
To empower every enthusiast to stop keeping fish — and start Mastering the Tank.
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We provide:
• Premium Genetics
• Professional Nutrition
• Expert Leadership
• Cultural Community
Because excellence isn’t accidental.
It’s engineered.
The CWT Association
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Where Serious Keepers Rise
Our 11,000+ member community is not just a Facebook group.
It is The CWT Association.
An inner circle.
A culture engine.
A proving ground.
Inside the Association, serious aquarists exchange ideas, refine techniques, test new products, and gain direct access to Kennie’s expertise. It is where hobbyists evolve into masters.
We don’t manage a group.
We lead a movement.
The Gold Standard
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Cichlid World Tank represents the luxury automotive approach to aquatics — precision, performance, presence.
Our visual identity reflects our philosophy: dark, high-contrast, bold, and accented with gold. This is not “blue water and bubbles.”
This is living art.
We curate tanks that command attention. We cultivate fish that dominate visually. We design nutrition that sustains professional-level ecosystems.
We are not here for average.
We are here for elite mastery.
Customers Who Trust Us
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